a father holds his young daughter both are smiling

Show clients that you’ve got their back

As we navigate our changing world, now's the right time to talk to your clients and prospects about the importance of protecting their loved ones with life insurance.


Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

Did you know that over 50% of the country believes that life insurance costs three times the actual amount? And 70% know they need life insurance but don’t know where to start?

There's no better time to remind Americans about the importance of life insurance. Financial professionals like you change lives by providing the protection people need.

We want to help you empower and educate your clients with access to simple materials that help you share the value and importance of having life insurance.

One important story that 100 million need to see 

Life insurance advisor, David Meno, tells his personal journey of being blindsided without life insurance and what he’s doing to protect more Americans — one family at a time.

Share with your clients